NHorology Lab — Namir’s Horology Lab.
A published master’s geochemist turned independent watchmaker, Namir spent five years in service and repair at an OEM authorised dealer, apprenticing under two third-generation watchmakers. He honed his craft through tireless self-teaching and research before starting his own shop to bring his ideas and those of his clients to life. More than 1,300 builds and counting have shipped internationally over the last seven years. Quality trumps all.

It starts with one watchmaker.
Namir on why every NHorology piece is built one wrist at a time, the bench, the standards, and what “one of one” actually means.
If a part isn’t good enough to end up in a personal watch of my own, it doesn’t deserve to be in a client’s. Every dial, bezel, bracelet and case is held to that line, quality trumps all, because a good design can’t be saved by bad quality.
Each watch is designed, assembled and tested by me exclusively, no dropshipping, no quality compromises, no shortcuts. True one-on-one service and bespoke customization, not a formula or a configurator.
My goal is to have your watch used in the real world, not babied in a drawer out of fear of damage. These are built on the proven NH automatic platform to be worn, used and abused, and I will work with you even years down the line to ensure your watch remains functional and fit for service.
The “Lab” is collaboration. I work with other artists, designers and engineers on custom components, from hand-painted dials to bespoke leather bands. Your likes and dislikes push the work past its normal bounds, making you a contributing collaborator in your watch.
Custom work, seen up close.
Collector quotes, watch features and a podcast mention.
Matt Farah
Matt Farah gives an in-depth look at his NHorology custom.
Ticking Time Blonde
A bespoke NHorology Lab restomod in collector Flip's three-watch collection.
Joe Rogan Experience
Joe discusses his custom meteorite-dial watch on JRE #1819.
The Smoking Tire
“There are many copies of this watch, but this is the one and only original.”
More coverage & collaborations (3)
namokimods
“Known for his beautiful restomods, gold builds, and “improved OEM” works.”
The Smoking Tire
“The best Tahitian Black Pearl I've got — custom made 1 of 1 by @nhorology_lab.”
namokimods
Black and Red SMSTR with a Sakura dial and lumed insert.
Tell us what you’re imagining.
Every commission starts with a conversation. No obligation, no payment up front — just a chat about the watch in your head.